Business Trade Card Collection
Description of Contents
Most of the cards have been digitized and are available in Minnesota Reflections: /reflections.mndigital.org/cdm/search/collection/mpls/searchterm/Trade%20cards/field/all/mode/exact/conn/and/order/title/page/1>
- 1880 - 1970
Advances in chromolithography in the 1870s and 1880s allowed for very colorful cards, making it one of the most widespread advertising formats. Printers offered numerous stock designs, many of which left a blank area for companies to imprint or stamp their name and address. Because of this, different companies might use the same card to advertise different products. Businesses with larger advertising budgets were able to order custom designs.
The trade cards in this collection feature Minneapolis businesses and individuals.
Source: Harvard University Baker Library, The Art of American Advertising: Trade Cards. /www.library.hbs.edu/hc/artadv/trade-cards.html>
1.25 Linear Feet (3 boxes)
Language of Materials
- Business Trade Card Collection
- Description rules
- Describing Archives: A Content Standard
- Language of description
- Script of description
Part of the Hennepin County Library Special Collections Repository
Minneapolis Central Library
300 Nicollet Mall
Minneapolis MN 55401 U.S.A.